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Visual Communication
Written by Steve Hudgik
Visual communication is the communication of information using visual means such as signs, drawings, color and typography. A variety of display techniques are classified as visual communication, including reader boards, video displays, and motion signs. However, the most common methods of visual communication are labels and signs.
Labels and signs provide a low cost, highly versatile means of visual communication that can be used in nearly any environmental conditions.
Good visual communication means placing the information workers need, so that they have it available where and when they need it. For example, using a label applied to a machine to provide the daily lubrication instructions for that machine is effective visual communication.
With a custom label printer such as the DuraLabel TORO, creating effective visual communication, becomes convenient, economical and easy. The DuraLabel TORO is the only truly standalone four inch label printer. With its optional battery it can go anywhere. Just swing open the keyboard, turn it on, and start using the advanced technology touch screen to create labels and signs.
The DuraLabel TORO has more than 50 types of supplies available. That means you can always get the right supply to solve nearly any visual communication problem. Frozen pipes can be marked in compliance with ANSI code. GHS compliant labels can be applied on low-energy plastic drums. Fade resistant arc flash labels can be used outdoors.
Effective Visual Communication
For visual communication to be effective it must be:
- In compliance with OSHA and ANSI standards
- Large enough to be easily read
- The printing must be clear
- The message must be concise and to the point
- The labels and signs must be durable and long-lasting
- Be located where the information is needed
One of the often missed points is that of the increased effectiveness of large labels and signs. The most common maximum label printer width is four inches. That has limited labels to those that can be made with four inch wide supplies. But larger labels and signs are more visible, they get noticed and they can be read from a greater distance. DuraLabel printers, such as the DuraLabel TORO, and not limited by supply width. They can make larger signs using four inch supplies. They automatically tile sections of four inch material to create whatever size is needed. Or use a large format DuraLabel 9000 printer that prints on supplies up to nine inches in width, as well being able to print DuraLabel's unique extra large die cut labels. DuraLabel is the only printer manufacturer that makes arc flash and RTK die-cut labels up to 8.8" x 12" in size. That larger size increases visual communication effectiveness exponentially.
Durability of the visual communication media is a critical factor. A label or sign that has failed is no longer delivering its important message. DuraLabel is unique in that DuraLabel vinyl is the only vinyl that has a warranty on the vinyl AND a warranty on the labels you make. No other supplier has the quality level that allows them to offer a warranty on the labels you make – except DuraLabel. That's quality you can trust.
When you need effective visual communication, you need DuraLabel. Call 1-888-326-9244 to find out which DuraLabel printer is best for your visual communication needs.
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Graphic Products, Inc.
PO Box 4030
Beaverton, OR
97076-4030
phone: 888.326.9244
fax: 503.646.0183
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