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Graphic Products Creates New Wayfinding Guide

By Sally Murdoch

Proper wayfinding can mean unmistakable floor marking patterns to guide traffic

The ancient craft of wayfinding—navigating and directing traffic around an area—has been around for millennia, but did you know that wayfinding can mean the difference between life and death? A 2007 Bluffton University bus accident provides a poignant and powerful example of the importance of roadway wayfinding.

While transporting the Bluffton University baseball team, a bus driver mistakenly entered a left HOV-only exit ramp in Georgia, which led to a poorly marked three-way junction. Traveling at highway speed, the driver did not see the junction sign and failed to stop, losing control of the bus, which flipped and plummeted almost 20 feet. Of the 33 people on board, seven were killed including five college athletes, the driver, and his wife. When the National Transportation Safety Board investigated, the state was held responsible for the crash for its failure to install adequate signs. The state installed additional signage to improve wayfinding for the future.

Graphic Products’ Guide Covers Wayfinding Basics

Safety leader Graphic Products has recently published a new guide covering wayfinding basics. The new best practices Wayfinding Guide is available as a free download and it covers rules and regulations, floor marking, emergency egress, color schemes for wayfinding, roadway signage, and other important topics.

This guide is the first of its kind and offers a fully illustrated glimpse into proper wayfinding techniques. It allows employers to keep helpful information at their fingertips to help solve spatial and navigational problems throughout a facility.

How the Wayfinding Guide Can Help Your Company

As the guide points out, clear wayfinding offers a number of benefits that can improve your facility:

  • Improved efficiency: No matter the size of your facility, quickly getting workers and visitors to their destination improves efficiency.
  • Increased safety: Workers are safer when they know to avoid areas with hazards like heavy machinery and forklift traffic.
  • Improved organization: Wayfinding lets users know where things are located and sets an expectation of where (and how) to find them.

You can find a host of wayfinding products in the Graphic Products online store, including PathFinder floor marking industry-leading tapes that stand up to the rigors of heavy traffic. Graphic Products is also the home of DuraLabel thermal transfer printers, used by safety leaders to create general safety and regulatory–compliant signs and labels.

About Graphic Products

Graphic Products is an innovative leader, providing solutions for safety and visual communication. Founded in Beaverton, Oregon in 1970, Graphic Products places safety and protection of human lives as its number one priority. The company's full line of safety products and services are designed for the modern workforce. Graphic Products leads the industry with safety training materials, educational resources, and up-to-date news and compliance information on topics like arc flash, chemical labeling, and pipe marking.

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