Graphic Products Launches New Ecommerce Website

By Graphic Products Editorial Staff

graphic products website image

Graphic Products has launched a new ecommerce website, with improved functionality and featuring a more user-friendly experience. The website was launched to showcase Graphic Products’ growing array of visual safety solutions and supplies

“Our goal for this new store is to provide an online shopping experience that is as easy, convenient, and fast as popular sites like Amazon,” said Ken Westfall, web designer with Graphic Products. "We want to make it as simple as possible for our customers to quickly get the products and supplies they need.”

The website features the three main product lines from Graphic Products – DuraLabel printers – PathFinder floor marking and wayfinding supplies – Echo large-format visual communication tools. Each brand offers a custom user interface allowing shoppers to browse by product type (such as HazCom 2012 labels), printer compatibility, or application (such as high visibility). Customer service specialists are also available via live chat, email, or phone. Compliance and supply questions are simply a click away.

“Our goal is to become your safety and compliance headquarters,” Westfall said.

The first phase of the website launch offers the following features:

  • Enhanced Listings – More images and detailed product descriptions
  • Content & Product Integration – Applicable best practice guides and compliance resources will be featured in the ecommerce menu alongside products
  • Save List – Save items in a separate list pending accounts payable approval or future project
  • Promotional code compatibility
  • Cart History – View order history and easily reorder previous purchases, inventory management & ordering

The second phase of the launch will offer product recommendations based upon shopping chart history, and recurring shopping carts, which automatically fulfill supply orders on a monthly or regular basis.

About Graphic Products

Graphic Products is an innovative leader, providing solutions for safety and visual communication since 1970. The company's full line of safety products, services, and DuraLabel line of industrial label and sign printers are designed for the modern workforce. Graphic Products leads the industry with safety training materials, educational resources, and up-to-date news and compliance information on topics like arc flash, chemical labeling, and pipe marking.